I am a seasoned professional in the digital advertising arena, specializing in programmatic media buying within the pharmaceutical sector. My journey in this dynamic field has been marked by academic achievement and a wealth of hands-on experience, shaping me into a leader in the industry.

I graduated Summa Cum Laude from the University of Alabama at Birmingham in the Spring of 2021, laying a strong academic foundation for my future in digital marketing.

Currently, I hold the position of Senior Programmatic Specialist at Butler/Till, where I am entrusted with the strategic planning and execution of multi-million-dollar media plans for various pharmaceutical client accounts. My responsibilities encompass a wide array of advertising strategies, spanning Online Video, CTV/OTT, YouTube, Gaming, Display, and Digital Out of Home (DOOH) advertising.

One of my key roles is serving as the compliance lead for the Programmatic team, ensuring that our advertising strategies and vendor partnerships adhere to evolving healthcare data regulations. I take pride in my meticulous approach, which instills trust and integrity within the team.

In addition to compliance, I oversee identity resolution efforts within the Programmatic team, actively exploring and testing cookieless opportunities as third-party cookie deprecation progresses. My proactive stance towards industry changes reflects my commitment to staying ahead of the curve.

Financial management is another aspect of my role where I excel. I manage and track budgets across multiple pharmaceutical accounts, with a total spend of approximately $20 million. 

As a natural leader, I guide pod teams to success through training, strategic insights, and identifying areas for process improvement. My leadership style fosters a culture of collaboration and excellence, driving teams towards achieving their goals with precision and efficiency.

Beyond execution, I engage in thought leadership activities, crafting compelling materials such as POVs, Case Studies, and participating in speaking engagements to position Butler/Till as a programmatic-first agency. 

Prior to joining Butler/Till, I honed my skills at Eversana Intouch as a Programmatic Trader, specializing in pharmaceutical campaigns on leading DSPs like PulsePoint, The Trade Desk, and DeepIntent. My experience in analyzing and optimizing campaigns, coupled with my proficiency in data analysis tools, solidified my reputation as a trusted advisor in the industry.

Before my tenure at Eversana Intouch, I gained valuable experience at Martin Retail Group in Birmingham, Alabama, where I played a pivotal role in managing and optimizing General Motors' Tier 2 managed service programmatic campaigns. My contributions in campaign optimization, creative management, and performance analysis underscore my versatile skill set and commitment to delivering results.